ASB ‘Clever Kash’

Saatchi and Saatchi were tasked by ASB to answer the question: How do we teach children to save in an increasingly cashless society?

Their solution was to create a digital, cashless money box.

Using a smartphone app that is linked through to the Parent's ASB online banking account, they can virtually swipe money from their phones and into Clever Kash, a cashless moneybox.

Assembly was engaged to work with all of the partners involved to produce a design that updated the historical connection ASB has had with an elephant from the Auckland Zoo, Kashun. 

The team went through an exhaustive character design and research process to create the final product. 


Clever Kash Design Development

Online Film

Website Animations


Saatchi & Saatchi
Character Design.
  • Josh Fourt-Wells.
3D Artists.
  • Josh Fourt-Wells.
  • Geoff Kirk-Smith.
  • Rhys Dippie.
  • Craig Speakman.
  • Scott Wilson.


  • Grand Axis 2016.